{"id":413,"date":"2019-01-18T02:58:35","date_gmt":"2019-01-18T02:58:35","guid":{"rendered":"http:\/\/demo6.aiwalls.com\/game2world\/?p=413"},"modified":"2019-01-18T02:58:35","modified_gmt":"2019-01-18T02:58:35","slug":"nba-2k19-news-piracy-potentially-cost-a-major-sports-title-21-million-in-2-weeks-according-to-denuvo","status":"publish","type":"post","link":"http:\/\/www.fangfan.org\/index.php\/2019\/01\/18\/nba-2k19-news-piracy-potentially-cost-a-major-sports-title-21-million-in-2-weeks-according-to-denuvo\/","title":{"rendered":"NBA 2K19 News &#8211; Piracy Potentially Cost a &#8216;Major Sports Title&#8217; $21 Million in 2 Weeks according to Denuvo"},"content":{"rendered":"<p><img src=\"http:\/\/demo6.aiwalls.com\/game2world\/wp-content\/game\/0116\/top__id1541669309_343178186.jpg\"><\/p>\n<p>NBA 2K19<br \/>\nCan I Run It?<\/p>\n<p>Add FPS<br \/>\nCompare GPU<br \/>\nTrailers<\/p>\n<p>NBA 2K19 <br \/>Have your say<\/p>\n<p>User Review<\/p>\n<p>5 <\/p>\n<p>Optimisation<\/p>\n<p>7.1 <\/p>\n<p>Most Demanding<\/p>\n<p>100+<\/p>\n<p>I got an email from Irdeto today, the cybersecurity specialist that recently acquired Denuvo. And, naturally, I wanted to share it with you all. The pair of them have been doing a little data tracking you see. It\u2019s all in an effort to show the world the great service Denuvo is offering to games publishers and just how much money could be lost if they don\u2019t use Denuvo Anti-Tamper DRM.<\/p>\n<p>It\u2019s quite a lot of money, as it turns out. Irdeto tracked the downloads for the first fortnight on peer-to-peer (P2P) networks of a major sports title that launched without anti-tamper protection. Irdeto detected 355,664 torrent downloads of the game by pirates. At full retail value, they pin the <em>\u201ctotal potential loss of revenue from P2P downloads at $21,336,283.\u201d<\/em><\/p>\n<\/p>\n<p>Just over $21 million worth of copies of this sports title were downloaded illegally during its first two weeks on sale. Sadly, Irdeto hasn\u2019t named the game but considering all EA Sports titles plus PES 2019 use Denuvo, it doesn\u2019t exactly leave us with many \u2018major sports titles\u2019 to pick from. Basically, we\u2019re sideways glancing at NBA 2K19 real hard right now.<\/p>\n<p>Irdeto and Denuvo pinpoint the two-week launch period as the most critical part of any game\u2019s sales success. Up to 80% of total sales often take place in this launch period, with 50% in the first four days alone.<\/p>\n<p><em>\u201cPiracy is a threat that is firmly established in the games industry and, as our research suggests, it can result in potentially huge revenue losses for publishers if their games are compromised within the 14-day window following release,\u201d<\/em> said Reinhard Blaukovitsch, managing director of Denuvo, Irdeto.<em> \u201cWith this in mind, it is crucial for publishers to implement security strategies that make their games as difficult as possible to crack and reverse engineer. This way they will be able to better protect the revenues that allow them to continue to create such compelling games.\u201d<\/em><\/p>\n<p>There are, naturally, some major provisos attached to this statement. First of all, Irdeto is operating under the assumption that all 355,664 pirates would\u2019ve gone out and bought a copy of the \u2018sports game\u2019 if it wasn\u2019t available on torrent networks. Here\u2019s the thing &#8211; pirates are pirating because they either don\u2019t want to, or literally cannot, spend the money on a game. A few will trot out the tired \u2018I was demoing it\u2019 line, an excuse which holds about as much water as a rusty colander when Steam lets us trial literally any game for up to two hours. The vast majority of these pirates were never going to buy the game, this isn\u2019t $21 million lost. NBA 2K18 was cracked on launch day last year and it was still the bestselling sports game of 2017.<\/p>\n<p>The second issue is that Irdeto itself doesn\u2019t even reliably protect games during those first two weeks on sale. Football Manager 2019 was cracked after 4 days. Two Point Hospital was cracked on launch day. Shadow of War, FIFA 18 and Total War: Warhammer 2 lasted under a day. If those first 14 days really are so crucial, it seems odd Two Point Hospital, a fairly innocuous management sim, is still riding high up the Steam charts three months after launch. The flipside is games like Assassin\u2019s Creed Odyssey and Dragon Ball FighterZ. The former has yet to be cracked while the latter took almost half a year. Sometimes it works, sometimes it doesn\u2019t, publishers are taking a big gamble on its implementation.<\/p>\n<p>But it has to be said, Irdeto\/Denuvo is an impossible position. It offers a service that publishers could want, but it\u2019s impossible to provide concrete as to whether DRM affects game sales, either positively or negatively.<\/p>\n<p>What do you think the real cost of piracy is? Do you believe games can suffer more in lost sales from implementing Denuvo than they do from piracy? Get your pitchforks out below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NBA 2K19 Can I Run It? Add FPS Compare GPU Trailers NBA 2K19 Have your say User Review 5 Optimisation 7.1 Most Demanding 100+ I got an email from Irdeto today, the cybersecurity specialist that recently acquired Denuvo. And, naturally, I wanted to share it with you all. The pair of them have been doing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/posts\/413"}],"collection":[{"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/media\/414"}],"wp:attachment":[{"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fangfan.org\/index.php\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}